Ask a general-purpose LLM to write talking points for your product and it will happily invent differentiators, proof points, and even case-study-sounding stats that don't exist. That's fine for a brainstorm. It's a liability on a live call, where a rep repeating a made-up claim to a prospect is worse than saying nothing at all.
The fix isn't a better prompt - it's giving the model something real to ground itself in. SDR Outreach calls this offering intelligence: a small, manually-authored corpus of your actual differentiators, proof points, known objections and their real rebuttals, and competitive notes, tagged to the personas they're most relevant for. Every generated dossier pulls from it automatically, so talking points and objection handling reflect what you actually sell instead of what a model assumes a company like yours probably sells.
It also means positioning stays consistent across the team. Instead of every BDR improvising their own pitch and objection answers, everyone is drawing from the same source of truth - the one your team actually agreed on.